How Perceived Economic Mobility Might Affect Charitable Giving
Research has paid extensive attention to issues surrounding charitable giving, which amounted to $410.02 billion in the United States or 2.1% of the gross domestic product in 2017. Specifically, marketing researchers have put a great emphasis on understanding various factors influencing charitable giving decisions such as donor’s moral identity, donation appeals, victims’ emotional expression, identity congruency, and cultural norms. However, it is not clear whether charitable giving decisions might be affected by how people perceive the society they belong to.